Why did the chicken cross the road?

July 29th, 2009  |  Published in Change  |  3 Comments


Here is why the world needs change consultants: ‘Deregulation of the chicken’s side of the road was threatening its dominant market position. The chicken was faced with significant challenges to create and develop the competencies required for the newly competitive market. Andersen Consulting, in a partnering relationship with the client, helped the chicken by rethinking its physical distribution strategy and implementation processes.

Using the Poultry Integration model (PIM), Andersen helped the chicken use its skills, methodologies, knowledge, capital and experience to align the chicken’s people, processes and technology in support of its overall strategy within a Program Management framework.

Andersen Consulting convened a diverse cross-spectrum of road analysts and best chickens along with Andersen consultants with deep skills in the transportation industry to engage in a two-day itinerary of meetings in order to leverage their personal knowledge capital, both tacit and explicit, and to enable them to synergize with each other to achieve the implicit goals of delivering and successfully architecting and implementing an enterprise-wide value framework across the continuum of poultry cross-median processes.

The meeting was held in a park-like setting, enabling and creating an impactful environment which was strategically based, industry focused, and built upon a consistent, clear, and unified market message and aligned with the chicken’s mission, vision, and core values. This was conducive towards the creation of a total business integration solution. Andersen consulting helped the chicken change to become more successful.’


  1. Geoff Roberts says:

    August 26th, 2009 at 11:25 (#)

    Maybe the chicken crossed the road to get away from this sort of consultant ********s. How nice to have someone openly admit what tosh is often talked by the biggies and to paraphrase Clinton “…it’s all about the people stupid…”

    Thanks guys.


  2. Terry Smith says:

    February 5th, 2010 at 10:09 (#)

    Chickens are far to inteligent to be conned by the big Foxy consulting groups. They would have already worked out a strategy to cross the road and they are far more adaptable to environmental change so Mission, Vision & Values are constantly reviewed. The reason for employing the Fox is to access the maximum funding to support a world domination strategy.
    Keep the tongue in cheek perspective alive.

  3. Viv Roe says:

    February 5th, 2010 at 16:39 (#)

    Most species of animal work from the inside out in their response to stimuli as opposed to humans who rely upon external
    messages ie handshakes, persuasive greeting.
    Animals assess by smell, vibration and movement.
    It remains no wonder that humans require outside influence to aid reasonable thought process to enable decision making.
    Enter consultants!

Leave a Response

September 2021
« Oct